How We Connected &bam’s Digital Ecosystem
A conversation with
Neel Kalaria
CEO & Co-founder
&bam needed a website that could work as more than a standalone digital presence.
The website needed to connect with HubSpot and support the business processes that happen behind the user experience. This required the website, CRM, and automation workflows to work together as part of one connected system.
The challenge was to create a digital experience while establishing the CRM and automation foundation required to support ongoing business activities.
Hub Resolution designed and developed the &bam website with HubSpot integration at its core.
The project brought together the website experience, HubSpot CRM configuration, and automation setup to create connected workflows.
Relevant website interactions were connected with HubSpot, while CRM configurations and automated workflows were established to support the business processes behind them.
- A custom website integrated with HubSpot
- CRM configured around business requirements
- Automated workflows supporting recurring processes
- Connected website and CRM experience
- A scalable foundation for future digital and automation requirements
&bam's story
&bam wanted its website to become an active part of its business operations rather than simply serving as an online presence.
The digital experience needed to connect with the systems supporting customer and business management.
Hub Resolution worked with &bam to bring the website, HubSpot CRM, and automation workflows together within one connected environment.
Designing the digital experience
The project started with the website experience.
Hub Resolution designed and developed the website around &bam's brand, content, and business requirements, creating a clear user journey across the digital experience.
The website was also planned with its HubSpot connection in mind, ensuring the experience could work alongside the CRM and automation layer.
Connecting the website with HubSpot
The website was integrated with HubSpot to create a connection between the digital experience and the underlying CRM.
Relevant information captured through the website could be structured within HubSpot, creating a more connected approach to managing customer and business data.
CRM configuration was tailored around &bam's requirements to support the processes associated with the website.
Automating the workflow
With the website and CRM connected, Hub Resolution established automation workflows to support recurring business processes.
Automation helped structure activities triggered by relevant interactions and information within the HubSpot environment.
This created a more connected workflow between website activity, CRM data, and business processes.
How &bam uses its connected HubSpot environment
The &bam setup brings together its website, CRM, and automation within one digital ecosystem.
Connected website and CRM
The website works alongside HubSpot, allowing relevant information to flow into the CRM environment.
Automated processes
Workflows help manage recurring activities and create consistency across business processes.
Centralized information
HubSpot provides a structured environment for managing information generated through the digital experience.
A connected foundation for growth
The &bam project brings together web design, HubSpot integration, CRM configuration, and automation into one connected solution.
Instead of treating the website and internal processes as separate systems, Hub Resolution created an environment where they work together.
The resulting foundation gives &bam room to expand its website, CRM, and automation capabilities as its business requirements evolve.
For Hub Resolution, the &bam project demonstrates how a website can become an integrated part of a company's CRM and automation ecosystem.
Neel Kalaria
CEO & Co-founder
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