How We Built QXI’s Connected Ecosystem
A conversation with
Neel Kalaria
CEO & Co-founder
QXI needed to establish a digital presence across its main brand and three connected brands while maintaining a consistent foundation across the wider ecosystem.
Each brand needed its own digital identity and user experience, while the underlying technology needed to support connections between the different parts of the business.
The challenge was to create multiple distinct digital experiences while keeping the overall ecosystem connected and integrating Bullhorn into the solution.
Hub Resolution designed and built QXI and its three brands, creating a connected digital ecosystem across the group.
The project combined brand-specific website design and development with Bullhorn integration, allowing the digital experiences to connect with the systems supporting the business.
Each brand was developed with its own experience while maintaining a cohesive technical foundation across the wider QXI ecosystem.
- QXI and three connected brands designed and developed
- Distinct digital experiences across the brand ecosystem
- Bullhorn integration across the connected environment
- A unified technical foundation supporting multiple brands
- Scalable digital infrastructure for future development
QXI's story
h5>QXI needed to build a digital ecosystem that could represent multiple brands while keeping the wider business connected.
Rather than developing each brand as an isolated website, the project required a coordinated approach to design, development, and technology.
Hub Resolution worked across QXI and its three brands to create individual digital experiences supported by a connected technical foundation.
Building a multi-brand ecosystem
h5>Managing multiple brands requires a balance between consistency and individuality.
For QXI, each brand needed to communicate its own identity and provide an experience relevant to its audience.
Hub Resolution designed the websites with distinct brand experiences while maintaining a coordinated approach to the underlying digital ecosystem.This created a structure where the brands could operate individually while remaining part of the wider QXI environment.
Designing experiences for four brands
h5>The design process focused on understanding the role of QXI and each of its three brands.
Each website was structured around its own content, user journeys, and brand requirements.
The visual direction, page structures, navigation, and UI elements were developed to create individual experiences while maintaining a consistent standard across the overall ecosystem.
Connecting the ecosystem with Bullhorn
h5>Bullhorn integration was introduced across the connected digital environment to support the relationship between the websites and the business systems behind them.
The integration helped connect relevant digital experiences with the Bullhorn platform, creating a more connected technology ecosystem.
This allowed the websites and business systems to work together rather than operating as separate environments.
How QXI uses its digital ecosystem
QXI's digital environment brings together multiple brands, websites, and business technology.
Multiple brand experiences
QXI and its three brands each have their own digital presence and user experience, tailored to their individual requirements.
Connected technology
Bullhorn integration connects the digital ecosystem with the platform supporting relevant business processes.
Unified foundation
The websites are built as part of a coordinated ecosystem, providing a foundation that can support future development across the group.
Built as one connected ecosystem
The QXI project demonstrates how multiple brands can have distinct digital identities while sharing a connected technological foundation.
By combining web design, development, and Bullhorn integration, Hub Resolution created a digital ecosystem designed to support QXI and its three brands.
The foundation provides room for the brands and their technology to evolve as the wider business develops.
For Hub Resolution, QXI showcases the ability to design and build multi-brand digital ecosystems while connecting them with the business platforms that power their operations.
Neel Kalaria
CEO & Co-founder
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